Recently, I’ve been thinking a lot about communication and specialization. I mean, to “sell” effectively – my ideas, my knowledge and expertise, and even just the writings in my blogs – there is a need to communicate well.

That should probably go hand in hand with a focus, a specialization, so that I and my blog/work/service/… can be recognized immediately. Get a tagline that’s catchy, prepare your elevator pitch. You’ve probably heard it all before.

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