China's Salt Rush - at home in... w| Gerald Zhang-Schmidt
at home in… w| Gerald Zhang-Schmidt

China’s Salt Rush

As more and more news outlets are reporting (e.g. the Wall Street Journal’s China Realtime Report), Chinese have been panic-buying salt for fear about radiation from Japan.

The reason given is an (erroneous) belief that iodinated salt will protect against harmful radiation (radioactive iodine) which may spread from the Fukushima nuclear plant, news of which are not promising. Plus, there is a fear that radioactive fallout would contaminate future sea salt. The first I had heard of it was a mention of QQ news this morning stating just those pieces of “information.”

I’m rather fascinated by the background, though, and a “deep description” of culture – or at least the beginnings of that – has to go farther than just some news item. It goes much deeper than just the immediate concern about what’s happening at Fukushima. More and more, but only recently becoming clear to me, the instances of just how concerned many Chinese seem to be about 辐射, radiation, piled on:

Take that and add an actual radiological emergency – or something that could continue into one, (even if most likely only around the immediately affected area – and later on, through the food chain) – and emotions run high.

And that, in fact, is not all the cultural background.

China has been having quite enough food scandals to have made people extremely wary of their food supply, so any news on health danger surrounding food and related items is due to receive strong attention.

That China is calling on Japan to be more forthcoming with information is not exactly helpful, either, when the Chinese information policy itself is typically based on “need to know”/ constructivist silence. As I mentioned in my last post, even to people who are in Japan, it is not quite clear how forthcoming Japanese authorities are with information – and Chinese are well-attuned to such a situation.

Things like the above steps taken in order to protect against “radiation” are also likely to happen because they are steps that you can actually take yourself, providing a measure of (perceived) control. It is an issue, both good and bad, in much environmental behavior.

Here in south-central China, by the way, I haven’t yet seen anything like stockpiling of salt. As usual, “the Chinese” is easily one of the most problematic terms…
[UPDATE: Well, too soon. I was told that there was some of that rush for salt here, too.]