Advertising, PR, and all that, continues to be big business. More money seems to be spent (percentage-wise) on a product’s marketing than on its development, let alone manufacture (e.g. with the iPhone…). PR has even been reaching into politics and international diplomacy, where spin doctors and experts in “nation branding” roam.
Meanwhile, even as online marketing is trying to target its audiences ever more exactly and bring that same personalization into the public (think Minority Report), many a customer is getting better at simply ignoring the onslaught of ad messages. (When was the last time you really noticed one of the ads on Facebook?).