Advertising, PR, and all that, continues to be big business. More money seems to be spent (percentage-wise) on a product’s marketing than on its development, let alone manufacture (e.g. with the iPhone…). PR has even been reaching into politics and international diplomacy, where spin doctors and experts in “nation branding” roam. Meanwhile, even as online marketing is trying to target its audiences ever
In recent times, we have been witnessing social media become a force of change. Dictators have been toppled; at least one autocratic government (even as it strongly censors messages) keeps reacting to the public sentiment expressed via social networking services; Americans are wondering what’s really up with the Occupy Wall Street protests, but they are pointing discussions in a different direction, at least.