Tag Archives: strategy

Quit Advertising, Answer Questions – Companies and Social Media Conversation

25 Oct

Advertising, PR, and all that, continues to be big business. More money seems to be spent (percentage-wise) on a product’s marketing than on its development, let alone manufacture (e.g. with the iPhone…). PR has even been reaching into politics and international diplomacy, where spin doctors and experts in “nation branding” roam. Meanwhile, even as online [...]

Be a Good Company, Or Else – Intersections of Social Media, Public Opinion, and Market Success

4 Oct

In recent times, we have been witnessing social media become a force of change. Dictators have been toppled; at least one autocratic government (even as it strongly censors messages) keeps reacting to the public sentiment expressed via social networking services; Americans are wondering what’s really up with the Occupy Wall Street protests, but they are [...]