For all the complaints about our dull lives, we still find a lot of magic – in the marketing of products. What about active living and exploratory lifestyles, though?
As I stand here, in blazer and pants made of a softshell material, promising comfort and a cool look, performance and a certain classiness, writing on a shiny notebook delivering great performance in a thin chassis, I am only too well aware that this is something of a performance.
Even if it is just for myself, it is an attempt at projecting a certain image and taking on its attributes. It’s close to notions of sympathetic magic, only that it’s not a voodoo doll being poked, it’s me myself being dressed up for work.