18 Nov
Social media are all the rage, every company seems to be getting onto Facebook and other social networks to interact with customers and find potential new recruits – and, transfixed by the new technology, the developments that are currently bringing about changes are misunderstood. Some companies have not yet arrived in the present world of [...]
8 Nov
Brands have been clamoring to get on the social media bandwagon. They are, by and large, still lagging behind, still misunderstanding why their conversation partners (not just customers, but also potential employees, ‘brand ambassadors’, etc.) actually engage with them – and today’s launch of Google+ pages has the potential to leave slow brands, as well [...]
25 Oct
Advertising, PR, and all that, continues to be big business. More money seems to be spent (percentage-wise) on a product’s marketing than on its development, let alone manufacture (e.g. with the iPhone…). PR has even been reaching into politics and international diplomacy, where spin doctors and experts in “nation branding” roam. Meanwhile, even as online [...]
Between "work" and "life," "humanity" and "nature," "us" and "them," we are ever more like tourists just visiting this world - and indeed this one life we have for sure.
High time we come to be at home.
…, Or: The Best Habit Is a Tool Convenience. It is our time’s great guideline. And it’s what makes us live ever more on this world, like tourists just visiting, rather than truly at home in this world. Even “lifehackers,” who seem the best example of people who still want to learn more when they [...]
“I’m not impressed.” It is easily the ugliest modern attitude that gets expressed by this phrase. As an attempt at coolness and aloofness that does not result in any of the freedom that a certain distance from the humdrum world could provide, it is nothing but proving that you are not really engaged in this [...]
The age of adventure, the era of explorers – it all seems a thing of the past. Now, the best you can do is action sports and extreme travel – but there’s a big difference: The earlier explorers didn’t quite know what they were getting themselves into, and went to the white spots on the [...]
© 2013 at home in…, w| Gerald Zhang-Schmidt. All Rights Reserved.
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