Tag Archives: brand communications

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The 3 Ways of Social Media (Marketing)

Social media are all the rage, every company seems to be getting onto Facebook and other social networks to interact with customers and find potential new recruits – and, transfixed by the new technology, the developments that are currently bringing about changes are misunderstood. Some

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Google+ Pages and Brand Socialization

Brands have been clamoring to get on the social media bandwagon. They are, by and large, still lagging behind, still misunderstanding why their conversation partners (not just customers, but also potential employees, ‘brand ambassadors’, etc.) actually engage with them – and today’s launch of Google+