Tag: brand communications

Recent Posts

Social media are all the rage, every company seems to be getting onto Facebook and other social networks to interact with customers and find potential new recruits – and, transfixed by the new technology, the developments that are currently bringing about changes are misunderstood. Some companies have not yet arrived in the present world of social media contacts, most companies and people have

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Brands have been clamoring to get on the social media bandwagon. They are, by and large, still lagging behind, still misunderstanding why their conversation partners (not just customers, but also potential employees, ‘brand ambassadors’, etc.) actually engage with them – and today’s launch of Google+ pages has the potential to leave slow brands, as well as ordinary social marketing experts, even further in

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Advertising, PR, and all that, continues to be big business. More money seems to be spent (percentage-wise) on a product’s marketing than on its development, let alone manufacture (e.g. with the iPhone…). PR has even been reaching into politics and international diplomacy, where spin doctors and experts in “nation branding” roam. Meanwhile, even as online marketing is trying to target its audiences ever

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