When Mammut was looking to provide some people in the German-speaking area with a high Klout score (yep, they had still been using that) with a pair of their shoes to test, back in the spring of 2015, I’m pretty sure they were looking for some immediate support for their PR.
Shoes are at least as exciting for the runner as they are for the stereotypical shoe-obsessed woman – if they are exciting. Icebug’s Acceleritas5 are. Where the Nike LunarEpic have an obviously different design and near-extreme sole, and where Icebug’s own Mist have their extreme-mesh upper, the Acceleritas do not immediately look special. Lift them up, however, and you’ll notice what makes them
Kein Mist! – For a German speaker, the name “Mist” is a bit unfortunate; it doesn’t make us think of light fog, it just translates as “junk.” Icebug’s Mist are as far from junk as you can get… I had noticed those shoes already at the ISPO last winter. They are so lightly built, with a mesh upper that could almost rival a
When I went to the Rome Marathon (and then to Kirchdorf for their part-trail, hilly “Über-Drüber” marathon) this spring, it was the first time in years that I had running shoes made for road running rather than trails. Things had come to the point where I used Salomon Speedcross for training (running in Beijing) as well as road marathons (in Linz as well
The attention economy, of blogs and (other) social media, of fast fashion and tech, thrives ever more on speed. The Sped-Up World Suunto having announced their new Spartan (Ultra and Sport) collection, thus, has everyone wanting to know everything about it already. This, even though the devices are only coming on the market in August, will need weeks of testing to really get