at home in…, w| Gerald Zhang-Schmidt

Or, How You Did (Not) Build That Lots and lots of advice on how to achieve goals, be successful, get whatever it is you think you want, has been put out there. So much, in fact, that it may seem as if the only thing standing between you and your better life is nothing but [...]

Marketing and corporate communications on social networks are all the rage, I’m somewhat involved and impressed myself (and available for hire) – but something of the social is constantly overlooked: Even as all those communications are supposed to circle around the individual, provide and prove corporate social engagement, and tap into the power of word-of-mouth, [...]

Social media are all the rage, every company seems to be getting onto Facebook and other social networks to interact with customers and find potential new recruits – and, transfixed by the new technology, the developments that are currently bringing about changes are misunderstood. Some companies have not yet arrived in the present world of [...]

[Cross-posted from The Ecology of Happiness] Many of the people who are hailed as great examples of personal development and have cult followings online, showing how life could be much better, how you could come to be great – like them – present their elevated status all through grand adventures, world travel and world records, [...]

Brands have been clamoring to get on the social media bandwagon. They are, by and large, still lagging behind, still misunderstanding why their conversation partners (not just customers, but also potential employees, ‘brand ambassadors’, etc.) actually engage with them – and today’s launch of Google+ pages has the potential to leave slow brands, as well [...]