at home in…, w| Gerald Zhang-Schmidt

So much of life nowadays, assuming you are not just struggling to get by, seems like it would be all set up for greatness. The cost of basic necessities doesn’t amount to nearly as much of an income as it used to make up; money and time for leisure are aplenty… but the main ways [...]

There is a great fascination with the newly participant culture that has sprung up online. No longer are “the media”  controlling what we get to see, no longer are those of high status and income the only ones who can produce the ideas and representative works of (“high”) culture – or rather, the ones to [...]

Thanks to diverse interests and equally diverse Facebook friends, lots of interesting articles come my way. This being social networks, a “like” comes easy, and it often feels like a “share” is necessary. In fact, bookmarking articles to read them later, with more care, only seems to result in long lists of articles that never [...]

Marketing and corporate communications on social networks are all the rage, I’m somewhat involved and impressed myself (and available for hire) – but something of the social is constantly overlooked: Even as all those communications are supposed to circle around the individual, provide and prove corporate social engagement, and tap into the power of word-of-mouth, [...]

Social media are all the rage, every company seems to be getting onto Facebook and other social networks to interact with customers and find potential new recruits – and, transfixed by the new technology, the developments that are currently bringing about changes are misunderstood. Some companies have not yet arrived in the present world of [...]