In the midst of the technical performance menswear revolution, niche as it is, quality counts and is often seen as coming down to production country, but it all seems American. Canadian, at best.
With O1O6 (born as onoo), however, we find a menswear startup that is European, rooted in its Southern German-Alpine background, stylish and modern, and close to timeless in look.
Watch my review here, or read on below it to delve into the details…
For one, their standout first-collection piece, the Sendling jacket, is made from loden, a wool fabric that would fit the current interest in natural fibers with great performance very well, if only it weren’t used in traditional costumes so much.
Green or grey loden, deer antler buttons, that’s the men’s costume to accompany women wearing a dirndl. Good for the Oktoberfest, but not exactly a modern style to wear to anything but such a festival. Or maybe a hunt.
Not so with the Sendling.
It’s still grey loden, but a very comfortable one, and one treated with a teflon coating adding further to its natural ability to shed rain and snow. Inside, a layer of insulation has been added for cold temps.
The cut is thoroughly modern in all the best ways:
- form-fitting but not tight
- with cooling and stretching cutouts behind the shoulder blades for ventilation and movement
- stretch cuffs inside the asymmetric outside cuffs protecting the backs of your hands and keeping out wind
- pockets and main closure (except for three buttons there for style) all closed by waterproof zippers that are thoroughly modern a touch again, but functional as well.
Most of those – and more! – details are all made for the intended use of the jacket, as a piece that you can wear on your bike while riding into work or to the next coffee shop or traditional Kaffeehaus, then get right down to business or your individual pursuits and still look dressed like a creative professional.
In their advertising material (see their website), it’s all very much the hipster look and style, but no beard is required to rock that jacket. No fixie bike, either.
And in Substance?
The bit of insulation added to the inside keeps pretty warm while not getting stuffy as long as the temperatures are low enough (summer jacket this ain’t).
I have worn my Sendling from February to May, from Munich to Zurich to Rome, and it’s held up come rain or shine.
In Zurich, in downpours, I just added a woolen cap and was fine; only Rome got a bit warm for it.
(One downside: It should not be washed, only dry cleaned. I went ahead and hand-washed the inside at the armpits, where washing became highly advisable, with mild wool detergent, anyways, then hung it up to dry outside. Worked out very well. Otherwise, for all but if you get it too sweaty, loden just needs to be hung out in fog – or in your steamy post-shower bathroom.)
Even then, the leather strap inside, meant to keep the jacket from flapping around in the wind when you’re on your bike, comes in handy for having the jacket open, but not totally, in warm-enough temperatures that you don’t want to have it zipped and/or buttoned up.
So, in total, as you can also see in the video review, you can wear this jacket completely open, open-but-unflappable using the leather strap (which can also be removed if so desired… or maybe if you need a tool for a spanking), closing the buttons, zipping it up halfways for the suit jacket-collar look, or zipping it up all the way and putting up the collar for real cold-weather use.
I do hope O1O6 will remain and go on – who else makes performance-oriented menswear that is designed in Germany and sewn in Italy, of European materials? – and they sure sounded like they already had ideas for further improvements and maybe new things.
Their initial collection already includes a bomber jacket, the Westend, and the Lehel short coat…
Let’s see what’s next; it’s sure to be style with substance, “intelligent urban clothing” to keep and feel at home in.
At €599 for the Sendling, it’s not cheap – until you look at what a nice suit jacket from a well-known brand would cost, all without necessarily making you look as good while protecting you that well.